Treat an API key as a credential An API key can allow software to act on an account or workspace, so it should be handled with the same care as other confidential credentials. In a link management integration, a leaked key could let an unintended person perform operations

Reliability begins with realistic expectations An API integration can work correctly during development and still fail in production. A temporary network interruption, invalid input, expired credential, service limit, or unexpected response can interrupt a workflow that de

Decide what link data is meant to answer Link reporting can help a team understand how shared destinations are being used, but data is only useful when it answers a clear question. A campaign manager may want to compare distribution channels, while a developer may need to

Decide what link data is meant to answer Link reporting can help a team understand how shared destinations are being used, but data is only useful when it answers a clear question. A campaign manager may want to compare distribution channels, while a developer may need to

Introduction: Make a hiring conversation concrete When a business asks someone to create a landing page, vague expectations can lead to delays and mismatched results. The client may expect copywriting, design, development, hosting, analytics, and ongoing updates, while the